Jim Sundberg is a Texas Rangers Hall of Famer who is known as one of the top defensive catchers in Major League history. He won six Gold Glove awards and was a three-time American League All-Star during his 16-year major league career with the Rangers, Milwaukee, Kansas City and the Chicago Cubs. Jim was a member of the 1985 World Champion Kansas City Royals and voted by the Chicago writers as the World Series Hero.
Between his playing days and re-joining the Rangers, Jim was an analyst on Rangers' television games from 1990-95 with Steve Busby and recognized in 1995 by a Dallas publication as the best professional broadcast team in the DFW sports arena. Jim also started a company manufacturing sports training products selling nationwide and co-wrote the book How to Win at Sports Parenting with his wife, Janet. He has continued to conduct motivational speeches since the late 70’s.
During Jim’s thirteen years in the front office with the Rangers he was responsible for many elements but most obvious were pertaining to the culture and brand of the Texas Rangers club. Primary to this role was brokering Nolan Ryan back to the organization as President from 2008 to 2013, where the club experienced two World Series berths as the American League Champions in ’10 & ’11 and attendance numbers that pushed through to a new record of 3.4M fans. The other noted branding element was shifting the look of the uniform and merchandise from Rangers brand toward TEXAS brand, worn today by players and sold in gift shops.During Jim’s tenure as the President of the Texas Rangers Foundation gifting went from $1.5M to just under $3M.
In July of 2014, Sundberg stepped down from his role as Senior Executive VP for the Texas Rangers and President of the Rangers Baseball Foundation, devoting more time to writing and speaking.
Jimsundberg.com has recently been launched to challenge his energy toward discussing his expertise across several venues. Days in the Dirt TM emerged out of the ground swell of information from a 35-year career in MLB, lived as a player, broadcaster, coach and front office executive. What it looks like to roll up your sleeves and get serious about directing your passions toward the right pathway.
The website provides two categories of services addressing corporate and faith-based topics. On the corporate side, Janet and Jim Sundberg take years of experience in leadership to bring powerful results to leaders and teams in organizations. Janet is a behavior specialist focusing on the area of organizational health and brings her masters education in management development and psychology, connecting her skills with Jim's understanding and experience in high executive platforms.
ManUp Zone is a ministry side initiating men into an attitude about ones pursuit of God. Hitting on the idea that the Father is looking for courageous men who will make a real, abandoned pursuit of Him, becoming a game changer for their families and His Kingdom. Guys Uncovering Their True Strength (GUTTS) is the core of those faith-based topics.
Besides the Fellowship of Christian Athletes, the Sundbergs also serve other organizations including BSF leadership and Fellowship of the Sword. He and wife Janet attend Grace Community in Arlington and have been married 45 years and have three children and nine grandchildren.